The Haunted History Trail of New York was recognized at the 2018 Rochester PRism Awards on Thursday, Jun. 14. The statewide tourism trail earned two recognitions for excellence in marketing and public relations – one first-place PRism Award and one Award of Excellence. The PRism was awarded for the Trail’s “Spooky” Social Media. In 2017, they hired Break the Ice Media (BTI), to create and execute a strategy around Facebook, Twitter and Instagram Channels, with a goal to increase reach, tap into new audiences and increase overnight visitation. Social channels saw ...